Ken Webster is a highly regarded circular economy thought leader. He is credited with setting the intellectual direction for what would become the influential Ellen MacArthur Foundation, where he was Head of Innovation from 2010-18. Dame Ellen (in her autobiography) and others credit Ken with reframing the circular economy concept and enabling the traction it has achieved today. He is a Visiting Fellow at Cranfield University. Ken is a regular contributor and speaker at conferences and seminars around the world and is a Fellow of the Royal Society of Arts.

Alex Duff is an accomplished communicator who helps international leaders creatively turn the complex into compelling. Be they written or spoken, the stories, scripts, and soundbites she's sculpted over the years have been seen and heard on an international stage. She is particularly interested in how fiction can help make abstract topics more accessible so important issues become mainstream.

Part 1: A fictional world. The Wonderful Circles of Oz. Rewriting the allegory. 1.Weathering extremities 2. From poor to paws 3. From straw for brains to wise owls 4. Heartless: If only AI had EI 5. Making the lion's share enough to go around 6. Locked in the past 7. Technological wizardry or trickery? 8. The wonderful Emerald City 9. The magical festival of urban food 10. The nightmare of Oz the Terrible 11. Meeting the wonderful Wizard of Oz 12. Back home 13. Chasing rainbows 14. Official correspondence of The Wizard's Office, Oz Part 2: A real-world framework. An imaginary for the 21st century. 15. An introduction to this 'Imaginary for today's real world' from Ken & Alex 16. An overview: The Wonderful Circles of Oz framework and its sigil for resetting the rules of the game 17. Today's economic narrative 18. Worldview pre-science 19. Shifting the metaphor: From machine to metabolism 20. The productive cycle: Four rules for materials to flow not fail our economy 21. Uncovering the big players: Active but hidden in plain sight 22. The gatekept cycle: Four rules for money to circulate not clot our economy 23. The liberation and terrors of a digital world 24. A flourishing democracy - the path to a flourishing economy Part 3: A 'golden' path between the fiction, the framework, and real-world applications 25. Story as a strategy for sharing real world complex ideas 26. Weathering extremities - real world themes 27. From poor to paws - real world themes 28. From straw for brains to wise owls - real world themes 29. Heartless: If only AI had EI - real world themes 30. Making the lion's share enough to go around - real world themes 31. Locked in the past - real world themes 32. Technological wizardry or trickery - real world themes 33. The wonderful Emerald City - real world themes 34. The magical festival of urban food - real world themes 35. The nightmare of Oz the Terrible - real world themes 36. Meeting the wonderful Wizard of Oz - real world themes 37. Back home and Chasing rainbows - real world themes