Ken Burnett: The Zen of Fundraising

Cover: 9780787983147 | The Zen of Fundraising | Ken Burnett | Taschenbuch | Englisch | 2006

Autor: 9780787983147 | The Zen of Fundraising | Ken Burnett | Taschenbuch | Englisch | 2006

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Beschreibung

Give your donors what they want Friend-make before you fundraise Open hearts and minds, then wallets Turn complaints into support Plagiarize creatively These are just a few of the 89 timeless principles Ken Burnett offers readers in The Zen of Fundraising, an engaging guide to the care and feeding of donors. Burnett offers readers sound advice and invaluable information on how to connect with their donors and raise money for their organizations. Free from unnecessary padding and extraneous information, this is a short and sweet guide to the most important things fundraisers need to know. While Burnetts foundational book "Relationship Fundraising speaks primarily to the high-level development director, The Zen of Fundraising speaks to anyone who wants to raise money for a cause he or she cares about. Its a one-of-a-kind look into what makes donors tick andmore importantlywhat makes them give.

Über den Autor

Ken Burnett was one of the most influential persons to have brought to the attention of the Church the enormous significance Israel has within the plans and purposes of God. Early in 1969, under the Lord's leading, Ken Burnett began a prayer ministry, which became known as Prayer For Israel (PFI). In 1982 it became a Registered Charity, over which a group of Trustees was formed with the main aims of fostering prayer, providing biblical teaching and relieving hardship and distress in Israel and elsewhere. PFI has since been an instrument by which other leaders have been raised to head up numerous pro-Israel ministries, and the work continues strongly.

Inhaltsverzeichnis

Introduction vii
All You Really Need to Know About Donor Relationship Development

Chapter One Playing Smart and Preparing for Action 1
The Trouble with Fundraising; Plus 15 Things I'd Do If I Were the New Head of Donor Development

Chapter Two Right from the Start 35
10 Concepts That Will Ensure Your Thinking is Sound

Chapter Three Keep Revisiting the Basics 61
19 Gold Nuggets: The Solid Foundations of Fundraising

Chapter Four Getting Your Messages Spot On: Appreciated, Understood, and Remembered 83
14 Keys to Communications That Reach In and Grab Audiences

Chapter Five What's Essential? 109
12 Important Things to Think of When Relating to Your Donors

Chapter Six What Underpins It All? 127
6 Vital Characteristics of the Effective Relationship Fundraiser

Chapter Seven What's Next? 135
13 Things That Will Be Coming Your Way

Acknowledgments 159
When It Comes to Saying Thank You, This Book Practices What It Preaches

About the Author 163

Details

Erscheinungsjahr:	2006
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780787983147
ISBN-10:	0787983144
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Burnett, Ken
Hersteller:	Wiley
Maße:	210 x 140 x 11 mm
Von/Mit:	Ken Burnett
Erscheinungsdatum:	01.04.2006
Gewicht:	0,228 kg

Artikel-ID: 102256011