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In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can't directly observe users and now understanding your own epistemological bias will help you become a more persuasive UX researcher.
Key Features
Provides a dive-in-anywhere book that offers practical advice and topical examples.
Includes thought triggers, exercises and scenarios to test your knowledge of UX research.
Features workshop ideas to build a development team's UX maturity.
Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
In this newly revised Second Edition, the authors have added six new essays that look at how UX research methods have changed in the last few years, why remote methods should not be the only tools you use, what to do about difficult test participants, how to improve your survey questions, how to identify user goals when you can't directly observe users and now understanding your own epistemological bias will help you become a more persuasive UX researcher.
Key Features
Provides a dive-in-anywhere book that offers practical advice and topical examples.
Includes thought triggers, exercises and scenarios to test your knowledge of UX research.
Features workshop ideas to build a development team's UX maturity.
Discusses war stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.
David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on user experience and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology.
Philip Hodgson has been a user experience researcher for over 25 years. His UX work has influenced design for the US, European, and Asian markets for products ranging from banking software to medical devices, store displays to product packaging, and police radios to baby diapers. He has a PhD in Experimental Psychology
Preface to the Second Edition. Acknowledgments. Introduction. 1 Setting the Stage. 2 Planning User Experience Research. 3 Conducting User Experience Research. 4 Analyzing User Experience Research. 5 Persuading People to Take Action on the Results of User Experience Research. 6 Building a Career in User Experience. Index.
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032478487 |
| ISBN-10: | 1032478489 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Travis, David
Hodgson, Philip |
| Auflage: | 2. Auflage |
| Hersteller: | CRC Press |
| Maße: | 229 x 152 x 19 mm |
| Von/Mit: | David Travis (u. a.) |
| Erscheinungsdatum: | 26.07.2023 |
| Gewicht: | 0,513 kg |
David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on user experience and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology.
Philip Hodgson has been a user experience researcher for over 25 years. His UX work has influenced design for the US, European, and Asian markets for products ranging from banking software to medical devices, store displays to product packaging, and police radios to baby diapers. He has a PhD in Experimental Psychology
Preface to the Second Edition. Acknowledgments. Introduction. 1 Setting the Stage. 2 Planning User Experience Research. 3 Conducting User Experience Research. 4 Analyzing User Experience Research. 5 Persuading People to Take Action on the Results of User Experience Research. 6 Building a Career in User Experience. Index.
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032478487 |
| ISBN-10: | 1032478489 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Travis, David
Hodgson, Philip |
| Auflage: | 2. Auflage |
| Hersteller: | CRC Press |
| Maße: | 229 x 152 x 19 mm |
| Von/Mit: | David Travis (u. a.) |
| Erscheinungsdatum: | 26.07.2023 |
| Gewicht: | 0,513 kg |
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