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The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.
The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.
Kayhan Tajeddini is Professor of Strategic Management at Sheffield Hallam University, UK.
Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at La Trobe Business School, La Trobe University, Australia.
Thorsten Merkle is Professor at the University of Applied Sciences of the Grisons FHGR, Switzerland.
1. Tourism, Hospitality and Digital Transformation: The Relevance for Society 2. Digitalization in the Hotel Industry 3. Change Management and Leadership in the Fourth Industrial Revolution 4. Love is the Bridge between You and Everything: Relationships of Identity, Experience, and Benevolence to Travelers' Loyalty and Willingness to Purchase 5. Understanding organizational agility: evidence from the hotel industry in Iran 6. The Application of Theories about Capital Structure: Packing Order, Trade-off and Signaling in the Hotel Units in Portugal 7. Do Customers Really Matter? Effect of Customer Orientation on Innovativeness: Evidence from Hotel Industry in Poland 8. Destination Functional Attributes and Tourists' Revisit Intention to Sri Lanka's Pasikuda: A Critical Role of Destination Brand Equity 9. Digital Application: Evidence from Zurich Airport 10. Innovation in Tourism Destination Marketing 11. Surf Tourism Knowledge System: A Conceptual Approach
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367150006 |
| ISBN-10: | 036715000X |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Tajeddini, Kayhan |
| Redaktion: | Tajeddini, Kayhan |
| Hersteller: | Routledge |
| Maße: | 234 x 156 x 14 mm |
| Von/Mit: | Kayhan Tajeddini |
| Erscheinungsdatum: | 15.10.2019 |
| Gewicht: | 0,389 kg |
Kayhan Tajeddini is Professor of Strategic Management at Sheffield Hallam University, UK.
Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at La Trobe Business School, La Trobe University, Australia.
Thorsten Merkle is Professor at the University of Applied Sciences of the Grisons FHGR, Switzerland.
1. Tourism, Hospitality and Digital Transformation: The Relevance for Society 2. Digitalization in the Hotel Industry 3. Change Management and Leadership in the Fourth Industrial Revolution 4. Love is the Bridge between You and Everything: Relationships of Identity, Experience, and Benevolence to Travelers' Loyalty and Willingness to Purchase 5. Understanding organizational agility: evidence from the hotel industry in Iran 6. The Application of Theories about Capital Structure: Packing Order, Trade-off and Signaling in the Hotel Units in Portugal 7. Do Customers Really Matter? Effect of Customer Orientation on Innovativeness: Evidence from Hotel Industry in Poland 8. Destination Functional Attributes and Tourists' Revisit Intention to Sri Lanka's Pasikuda: A Critical Role of Destination Brand Equity 9. Digital Application: Evidence from Zurich Airport 10. Innovation in Tourism Destination Marketing 11. Surf Tourism Knowledge System: A Conceptual Approach
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367150006 |
| ISBN-10: | 036715000X |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Tajeddini, Kayhan |
| Redaktion: | Tajeddini, Kayhan |
| Hersteller: | Routledge |
| Maße: | 234 x 156 x 14 mm |
| Von/Mit: | Kayhan Tajeddini |
| Erscheinungsdatum: | 15.10.2019 |
| Gewicht: | 0,389 kg |
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