Alan Fyall: Tourism: Principles and Practice

Cover: 9781292172354 | Tourism: Principles and Practice | Alan Fyall (u. a.) | Taschenbuch

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Beschreibung

In a changing and turbulent environment for tourism, the sixth edition of Tourism: Principles and Practice offers you the fundamental and underlying principles with which to approach the study of tourism, contributing a complete framework that effectively integrates theory and practice. The text has been updated to take into account developments such as Special Interest Tourism, and has added content on the history and evolution of the subject.

Über den Autor

John Fletcher is Professor of Tourism and Head of the International Centre for Tourism & Hospitality Research at Bournemouth University, UK.

Alan Fyall is visiting Professor at the Rosen College of Hospitality Management, University of Central Florida, USA and Professor of Tourism at Bournemouth University, UK.

David Gilbert is Emeritus Professor of Marketing at Surrey University, UK, and visiting Professor at Bournemouth University, UK and DUFE, China.

Stephen Wanhill is Professor of Tourism Economics at the University of Limerick, Ireland and Emeritus Professor of Tourism Research at Bournemouth University, UK.

Inhaltsverzeichnis

Chapter 1: An Introduction to Tourism
Chapter 2: The Nature of Tourism Demand
Chapter 3: Tourism Consumer Behaviour
Chapter 4: Measuring and Modelling Tourism Demand
Chapter 5: Forecasting Tourism Demand
Chapter 6: Destinations
Chapter 7: The Economic Impact of Tourism
Chapter 8: The Environmental Impact of Tourism
Chapter 9: The Socio-Cultural Impact of Tourism
Chapter 10: Sustainable Tourism
Chapter 11: Tourism and Development Planning
Chapter 12: Tourism, Crises and Disaster Management
Chapter 13: Attractions
Chapter 14: Accommodation
Chapter 15: Events Management
Chapter 16: Intermediaries
Chapter 17: Transportation
Chapter 18: Public Sector and Policy
Chapter 19: Managing Marketing for Tourism
Chapter 20: Marketing Planning
Chapter 21: Marketing Mix Applications
Chapter 22: Information Technology in Tourism

Details

Erscheinungsjahr:	2017
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781292172354
ISBN-10:	1292172355
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Fyall, Alan Gilbert, David Fletcher, John Wanhill, Stephen
Hersteller:	Pearson Education Limited
Maße:	266 x 198 x 32 mm
Von/Mit:	Alan Fyall (u. a.)
Erscheinungsdatum:	23.11.2017
Gewicht:	1,172 kg

Artikel-ID: 110549151