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Cover: 9781544527826 | Trust Signals | Brand Building in a Post-Truth World | Scott Baradell
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Trust Signals
Brand Building in a Post-Truth World
Buch von Scott Baradell
Sprache: Englisch

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Beschreibung
What is a trust signal?

Let's say you're interested in a book you aren't familiar with-this book, for example.

Before you buy it, you wonder, "Can I trust this author?" Can you trust that their book will be worth your money and your time?

The author, in turn, tries to prove their trustworthiness in a number of ways:

An accomplished and relevant biography
Glowing praise from well-known people on the cover
Five-star reviews on Amazon
Acclaim on social media by people you follow
Coverage in news media outlets you know and respect

These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another's trust.

Mastering these signals is the single best way to build, grow, and protect your brand in today's post-truth world-where trust is the most precious commodity of all.
What is a trust signal?

Let's say you're interested in a book you aren't familiar with-this book, for example.

Before you buy it, you wonder, "Can I trust this author?" Can you trust that their book will be worth your money and your time?

The author, in turn, tries to prove their trustworthiness in a number of ways:

An accomplished and relevant biography
Glowing praise from well-known people on the cover
Five-star reviews on Amazon
Acclaim on social media by people you follow
Coverage in news media outlets you know and respect

These are examples of trust signals, the points of evidence that individuals, companies, and brands use to win one another's trust.

Mastering these signals is the single best way to build, grow, and protect your brand in today's post-truth world-where trust is the most precious commodity of all.
Über den Autor
Scott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top twenty-five tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022. In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today's post-truth world. The blog inspired and culminates in this book. Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. He lives in Dallas, Texas, with his wife, Maria, and children Juliet, Benjamin, Jack, Christopher, and Maggie.
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781544527826
ISBN-10: 1544527829
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken mit Schutzumschlag
Einband: Gebunden
Autor: Baradell, Scott
Hersteller: Lioncrest Publishing
Maße: 222 x 145 x 21 mm
Von/Mit: Scott Baradell
Erscheinungsdatum: 18.10.2022
Gewicht: 0,571 kg
Artikel-ID: 125627578
Über den Autor
Scott Baradell is a writer and entrepreneur who grew his PR agency, Idea Grove, with business generated by its popular blog. Idea Grove is one of the top twenty-five tech PR agencies in the United States, a three-time Inc. 5000 company, and an Inc. Best Workplace in 2021 and 2022. In 2020, Scott started a second blog, Trust Signals, to provide news, analysis, and practical advice on what it takes to build trust with customers and the public in today's post-truth world. The blog inspired and culminates in this book. Before Idea Grove, Scott was the chief communications officer for two billion-dollar companies, the co-founder and CMO of a venture-backed startup, and an award-winning journalist. He lives in Dallas, Texas, with his wife, Maria, and children Juliet, Benjamin, Jack, Christopher, and Maggie.
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781544527826
ISBN-10: 1544527829
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken mit Schutzumschlag
Einband: Gebunden
Autor: Baradell, Scott
Hersteller: Lioncrest Publishing
Maße: 222 x 145 x 21 mm
Von/Mit: Scott Baradell
Erscheinungsdatum: 18.10.2022
Gewicht: 0,571 kg
Artikel-ID: 125627578
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