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Cover: 9781789666014 | Understanding Digital Marketing | Damian Ryan | Taschenbuch | Englisch
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Understanding Digital Marketing
A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Taschenbuch von Damian Ryan
Sprache: Englisch

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Beschreibung
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.
A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.
Über den Autor
Damian Ryan is a media and marketing expert with over 30 years' experience. He created the Golden Spider Awards for internet excellence, before establishing the first digital agency in the UK and Ireland in 1997. He went on to successfully build and sell three digital marketing businesses and is now a specialist adviser in mergers and acquisitions in corporate finance. Ryan is now a partner with BDO where he covers deals in media marketing communications and marketing technologies.

He is also author of Understanding Social Media and The Best Digital Marketing Campaigns in the World, both published by Kogan Page.
Inhaltsverzeichnis
Chapter - 01: Introduction - Digital transformation; Chapter - 02: Digital marketing strategy setting; Chapter - 03: Being online: Welcoming the world; Chapter - 04: Search - Being found online; Chapter - 05: Email marketing; Chapter - 06: Mobile marketing; Chapter - 07: Social media; Chapter - 08: Content marketing and native content; Chapter - 09: Programmatic marketing; Chapter - 10: Performance marketing; Chapter - 11: How to form meaningful insights from data
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781789666014
ISBN-10: 1789666015
Sprache: Englisch
Herstellernummer: 12775
Einband: Kartoniert / Broschiert
Autor: Ryan, Damian
Auflage: 5th edition
Hersteller: Kogan Page
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 232 x 155 x 27 mm
Von/Mit: Damian Ryan
Erscheinungsdatum: 03.11.2020
Gewicht: 0,676 kg
Artikel-ID: 117931105
Über den Autor
Damian Ryan is a media and marketing expert with over 30 years' experience. He created the Golden Spider Awards for internet excellence, before establishing the first digital agency in the UK and Ireland in 1997. He went on to successfully build and sell three digital marketing businesses and is now a specialist adviser in mergers and acquisitions in corporate finance. Ryan is now a partner with BDO where he covers deals in media marketing communications and marketing technologies.

He is also author of Understanding Social Media and The Best Digital Marketing Campaigns in the World, both published by Kogan Page.
Inhaltsverzeichnis
Chapter - 01: Introduction - Digital transformation; Chapter - 02: Digital marketing strategy setting; Chapter - 03: Being online: Welcoming the world; Chapter - 04: Search - Being found online; Chapter - 05: Email marketing; Chapter - 06: Mobile marketing; Chapter - 07: Social media; Chapter - 08: Content marketing and native content; Chapter - 09: Programmatic marketing; Chapter - 10: Performance marketing; Chapter - 11: How to form meaningful insights from data
Details
Erscheinungsjahr: 2020
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781789666014
ISBN-10: 1789666015
Sprache: Englisch
Herstellernummer: 12775
Einband: Kartoniert / Broschiert
Autor: Ryan, Damian
Auflage: 5th edition
Hersteller: Kogan Page
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 232 x 155 x 27 mm
Von/Mit: Damian Ryan
Erscheinungsdatum: 03.11.2020
Gewicht: 0,676 kg
Artikel-ID: 117931105
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