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Ann Majchrzak is Chaired Professor of Business Administration and Digital Innovation at the Marshall School of Business, University of Southern California, USA. She is an internationally-known scholar in the fields of management, organization science, and information systems, as well as publishing in top practitioner journals. This is her fourth book.
Arvind Malhotra is H. Allen Andrews Professor of Entrepreneurial Education and Professor of Strategy and Entrepreneurship at the Kenan-Flagler School of Business, University of North Carolina, Chapel Hill, USA. He is an expert on innovation processes, inter-organizational knowledge management, and virtual teams having published in many top-tier academic and practice oriented journals.
Demonstrates how innovative and useful solutions can be generated by crowds of people who spend only minutes, receive minimal financial incentives, use relatively simple technology platforms and have little in common with each other
Examines how to encourage knowledge sharing without creating apprehension of losing intellectual property
Offers a new approach to engage crowds of diverse people in solving the big problems of a company, a neighbourhood, or a society.
1. What is Crowdsourcing for Innovation?.- 2. Our Research on Comparing Idea Sharing.- 3. Practice #1: Minimally Committed Knowledge Baton Passers.- 4. Practice #2: Crowds Offering a Variety of Types of Knowledge Are More Innovative Than Crowds Suggesting More Ideas.- 5. Practice #3: Amplify Creative Associations of Knowledge Fragments.- 6. Practice #4: Reconstructing Needs for Creative Associations.- 7. Practice #5: Allowing the Crowd to Play Any Innovation-Enabling They Choose.- 8. Tying it All Together: A Theory of Collective Production of Innovation to Inspire Future Research.- 9. Designing Technology Platforms for Collective Co-Production: Advice When Selecting Crowdsourcing Platforms.- 10. Unleashing the Crowd: Overcoming the Managerial Challenges.- 11. Final Words: What's the Future: Managing Organizations as Crowds Enabled by Super-Connectivity and Big Data.
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Management |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
xxix
302 S. 34 s/w Illustr. 302 p. 34 illus. |
| ISBN-13: | 9783030255565 |
| ISBN-10: | 3030255565 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Malhotra, Arvind
Majchrzak, Ann |
| Auflage: | 1st edition 2020 |
| Hersteller: | Springer International Publishing |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 235 x 155 x 19 mm |
| Von/Mit: | Arvind Malhotra (u. a.) |
| Erscheinungsdatum: | 12.11.2019 |
| Gewicht: | 0,505 kg |
Ann Majchrzak is Chaired Professor of Business Administration and Digital Innovation at the Marshall School of Business, University of Southern California, USA. She is an internationally-known scholar in the fields of management, organization science, and information systems, as well as publishing in top practitioner journals. This is her fourth book.
Arvind Malhotra is H. Allen Andrews Professor of Entrepreneurial Education and Professor of Strategy and Entrepreneurship at the Kenan-Flagler School of Business, University of North Carolina, Chapel Hill, USA. He is an expert on innovation processes, inter-organizational knowledge management, and virtual teams having published in many top-tier academic and practice oriented journals.
Demonstrates how innovative and useful solutions can be generated by crowds of people who spend only minutes, receive minimal financial incentives, use relatively simple technology platforms and have little in common with each other
Examines how to encourage knowledge sharing without creating apprehension of losing intellectual property
Offers a new approach to engage crowds of diverse people in solving the big problems of a company, a neighbourhood, or a society.
1. What is Crowdsourcing for Innovation?.- 2. Our Research on Comparing Idea Sharing.- 3. Practice #1: Minimally Committed Knowledge Baton Passers.- 4. Practice #2: Crowds Offering a Variety of Types of Knowledge Are More Innovative Than Crowds Suggesting More Ideas.- 5. Practice #3: Amplify Creative Associations of Knowledge Fragments.- 6. Practice #4: Reconstructing Needs for Creative Associations.- 7. Practice #5: Allowing the Crowd to Play Any Innovation-Enabling They Choose.- 8. Tying it All Together: A Theory of Collective Production of Innovation to Inspire Future Research.- 9. Designing Technology Platforms for Collective Co-Production: Advice When Selecting Crowdsourcing Platforms.- 10. Unleashing the Crowd: Overcoming the Managerial Challenges.- 11. Final Words: What's the Future: Managing Organizations as Crowds Enabled by Super-Connectivity and Big Data.
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Management |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: |
xxix
302 S. 34 s/w Illustr. 302 p. 34 illus. |
| ISBN-13: | 9783030255565 |
| ISBN-10: | 3030255565 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Malhotra, Arvind
Majchrzak, Ann |
| Auflage: | 1st edition 2020 |
| Hersteller: | Springer International Publishing |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 235 x 155 x 19 mm |
| Von/Mit: | Arvind Malhotra (u. a.) |
| Erscheinungsdatum: | 12.11.2019 |
| Gewicht: | 0,505 kg |
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