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Praise for User Experience Research
"The content and design are so well done! User Experience Research reminds me of all the amazing things I learned during my time at Lextant-countless things that frame how I think about product development. So many researchers (not to mention designers, product managers, and engineers) would benefit from this."
-Jessica Owen, Senior User Researcher, Meta
"Current user research tools have proven to be ineffective in informing the business decision-making process. This book gives you a step-by-step proven process on how to transform user information into customer insights and how to use these insights to inform innovative value-generating business decisions."
-Victor Ermoli, Dean of the School of Design, Savannah College of Art and Design
"The research approach described in User Experience Research produced the most transformative work I have seen."
-Rob Moser, Global Head of Experience Design, Ford Next
"The Ideal Experience approach has the longest shelf life of all UX Research methods. I am still using the insights from the Ideal Collaboration project we did with Lextant over a decade ago. Marty and Spencer offer a methodology that will raise the quality of your thinking, not just the quality of your research."
-Lada Gorlenko, Senior Director of Research, MURAL; Co-Founder, Board of Directors, IxDA
"Humanity's well-being rests to an astonishing degree in the hands of those who research, interpret, and design our experiences of moments, objects, events, and environments. Yet, many of the design industry's methods and practices have failed this consequential obligation. In one simple, holistic framework, Gage and Murrell have broken through this impasse by marrying humans' ideal states of being and their correlated design attributes. This is an essential manual for anyone seeking a process for dealing with the growing complexity of human experience while designing for a future of well-being for humanity and our biosphere."
-Nita Rollins, PhD, former Executive Director of Experience Trends and Semiotics at IBM iX, co-first author of The Open Brand
Praise for User Experience Research
"The content and design are so well done! User Experience Research reminds me of all the amazing things I learned during my time at Lextant-countless things that frame how I think about product development. So many researchers (not to mention designers, product managers, and engineers) would benefit from this."
-Jessica Owen, Senior User Researcher, Meta
"Current user research tools have proven to be ineffective in informing the business decision-making process. This book gives you a step-by-step proven process on how to transform user information into customer insights and how to use these insights to inform innovative value-generating business decisions."
-Victor Ermoli, Dean of the School of Design, Savannah College of Art and Design
"The research approach described in User Experience Research produced the most transformative work I have seen."
-Rob Moser, Global Head of Experience Design, Ford Next
"The Ideal Experience approach has the longest shelf life of all UX Research methods. I am still using the insights from the Ideal Collaboration project we did with Lextant over a decade ago. Marty and Spencer offer a methodology that will raise the quality of your thinking, not just the quality of your research."
-Lada Gorlenko, Senior Director of Research, MURAL; Co-Founder, Board of Directors, IxDA
"Humanity's well-being rests to an astonishing degree in the hands of those who research, interpret, and design our experiences of moments, objects, events, and environments. Yet, many of the design industry's methods and practices have failed this consequential obligation. In one simple, holistic framework, Gage and Murrell have broken through this impasse by marrying humans' ideal states of being and their correlated design attributes. This is an essential manual for anyone seeking a process for dealing with the growing complexity of human experience while designing for a future of well-being for humanity and our biosphere."
-Nita Rollins, PhD, former Executive Director of Experience Trends and Semiotics at IBM iX, co-first author of The Open Brand
MARTY GAGE & SPENCER MURRELL: Marty, a human factors psychologist and Spencer, an industrial designer, have partnered together over the last thirty years to develop a method to understand people's dreams for the future and translate those insights into actionable and inspirational design criteria. The Ideal Experience method has proven success with Fortune 500 clients in medical products, consumer packaged goods, automotive, consumer electronics, retail, financial services, and business products and services. This book is their legacy to the profession.
Introduction
The Design Thinking Process 10
The Six Key Principles for 12
Successful User Research 14
How to Use This Book
Making Experiences Actionable 1
A User-Driven Perspective on Design Thinking 18
Defining Value: What People Really Want 20
Ideal Experience Research 22
Choosing a Research Approach 2
Define Your Research Objectives 40
Select a Research Approach 44
Consider the End Deliverable 52
Finding Your Target User 3
Identify Participation Criteria 62
Create a Screener 64
Find Your Participants 68
Having Effective Conversations Conducting Research 4
Formulate Your Questions 76
Create a Discussion Guide 80
Conduct Interviews 84
Capturing Clear Data 5
Structure Your Data 98
Use a Spreadsheet Tool 104
Take Good Notes 106
Describing Experiences With Stimuli 6
Understand the Applications of Collaging 114
Prepare Collage Exercises 118
Conduct Collage Exercises 142
Understanding the Situations of Use 7
Approaches to Contextual Inquiry 160
Know Your Documentation Options 164
Conduct an Efficient & Effective Inquiry 170
Conducting Research 8
Prepare for the Study 182
Finalize Your Setup 184
Solidify the Approach 188
Finding the Big Ideas 9
Code the Data 196
Identify Themes 206
Synthesize Themes 216
Telling the Story of the Future 10
Model Experiences 228
Design Sourcebooks 236
Create Storyboards 244
Appendix 252
Index 260
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 272 S. |
| ISBN-13: | 9781119884217 |
| ISBN-10: | 1119884217 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Gage, Marty
Murrell, Spencer |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
| Maße: | 249 x 177 x 13 mm |
| Von/Mit: | Marty Gage (u. a.) |
| Erscheinungsdatum: | 10.05.2022 |
| Gewicht: | 0,574 kg |
MARTY GAGE & SPENCER MURRELL: Marty, a human factors psychologist and Spencer, an industrial designer, have partnered together over the last thirty years to develop a method to understand people's dreams for the future and translate those insights into actionable and inspirational design criteria. The Ideal Experience method has proven success with Fortune 500 clients in medical products, consumer packaged goods, automotive, consumer electronics, retail, financial services, and business products and services. This book is their legacy to the profession.
Introduction
The Design Thinking Process 10
The Six Key Principles for 12
Successful User Research 14
How to Use This Book
Making Experiences Actionable 1
A User-Driven Perspective on Design Thinking 18
Defining Value: What People Really Want 20
Ideal Experience Research 22
Choosing a Research Approach 2
Define Your Research Objectives 40
Select a Research Approach 44
Consider the End Deliverable 52
Finding Your Target User 3
Identify Participation Criteria 62
Create a Screener 64
Find Your Participants 68
Having Effective Conversations Conducting Research 4
Formulate Your Questions 76
Create a Discussion Guide 80
Conduct Interviews 84
Capturing Clear Data 5
Structure Your Data 98
Use a Spreadsheet Tool 104
Take Good Notes 106
Describing Experiences With Stimuli 6
Understand the Applications of Collaging 114
Prepare Collage Exercises 118
Conduct Collage Exercises 142
Understanding the Situations of Use 7
Approaches to Contextual Inquiry 160
Know Your Documentation Options 164
Conduct an Efficient & Effective Inquiry 170
Conducting Research 8
Prepare for the Study 182
Finalize Your Setup 184
Solidify the Approach 188
Finding the Big Ideas 9
Code the Data 196
Identify Themes 206
Synthesize Themes 216
Telling the Story of the Future 10
Model Experiences 228
Design Sourcebooks 236
Create Storyboards 244
Appendix 252
Index 260
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 272 S. |
| ISBN-13: | 9781119884217 |
| ISBN-10: | 1119884217 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Gage, Marty
Murrell, Spencer |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
| Maße: | 249 x 177 x 13 mm |
| Von/Mit: | Marty Gage (u. a.) |
| Erscheinungsdatum: | 10.05.2022 |
| Gewicht: | 0,574 kg |
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