Thomas Visby Snitker: User Research with Kids

Cover: 9781484270707 | User Research with Kids | Thomas Visby Snitker | Taschenbuch | vii

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Beschreibung

If you are a designer, producer, marketer, or researcher creating products for children, it is essential that you are aware of the key differences between children and adults when it comes to user journeys. While children might speak the same language as adult users, what they are actually communicating can be completely different. User Research with Kids explores these differences and more.

Author Thomas Visby Snitker walks you through how to best approach user research with children through the processes of conceptualization, design, prototyping, and eventually the launch. Adults who research kids¿ experiences venture into a familiar yet foreign land where the inhabitants speak a different (yet familiar) language and have different behavioral norms and values. It is important for researchers to decipher and understand this language. Including children in the process will lead to better targeted and better designed products, and User Research with Kids will help you attain this goal.

Snitker¿s useful insights in this book will help professionals and students in all sectors of research, design, and innovation. User Research with Kids will teach you how to better work with children using key approaches, such as understanding what play is and holistically measuring experience from a child¿s cognitive perspective. Apply research rigor and best practices for your next product launch, and expand your user understanding with User Research with Kids.

What You Will Learn

Incorporate play and best practice to a research project with kids as (or among) the participants
Approach, scope, prepare, execute, and report research projects
Choose the method and approach that is best suited for the needs of your project and stakeholders

Who This Book Is For

Designers, producers, marketers, or researchers with kids as the audience, or students.

What You Will Learn

Who This Book Is For

Designers, producers, marketers, or researchers with kids as the audience, or students.

Über den Autor

Thomas Visby Snitker is a senior user research manager at LEGO (The LEGO Agency), and formerly the CEO, owner, and founder of Snitker Group (2005). Thomas is passionate about user centricity, research, user experience (UX), and usability. He enjoys writing and has contributed two chapters on user research around the world and on the impact of culture on user research in the book Handbook of Global User Research (2009, Morgan Kaufman Books). He's also published a book called Breaking Through to the Other Side - Using User Experience in Web, Interactive TV and Mobile Services.

Thomas is a frequent speaker at Danish and international conferences, such as The UX Masterclass, and blogs for the Danish edition of Computerworld. In addition, he serves as external reviewer at the IT University of Copenhagen, The Copenhagen Business School, The Technical University of Denmark, and the Information Science School of Copenhagen.

Before he founded Snitker Group, Thomas worked as a usability specialist in IT (at KMD), in a media agency (Mediacom and Beyond Interactive), and a web agency (Signal Digital and GreyDigital).

Zusammenfassung

Understand how to address bias systematically at every step of the project

Acquire the skill to holistically measure children's experience

Learn how to set up a score that allows you to compare the experience-part of the results from one research project to all other projects

Inhaltsverzeichnis

Chapter 1: Understanding Kids and Their Experiences.- Chapter 2: How (Not) to Ruin Perfectly Good Research in 18 Steps.- Chapter 3: Succeed Through Better Research Practice.- Chapter 4: Towards Infinity and Beyond - A KX Score.- Chapter 5: What to Score.- Chapter 6: How You Can Use the Kids Experience (KX) Score.- Chapter 7: Challenges and Opportunities in Research with Children as Seen by Practitioners.- Chapter 8: Summary.-

Details

Erscheinungsjahr:	2021
Fachbereich:	Anwendungs-Software
Genre:	Importe , Informatik
Rubrik:	Naturwissenschaften & Technik
Medium:	Taschenbuch
Inhalt:	vii 178 S. 5 s/w Illustr. 22 farbige Illustr. 178 p. 27 illus. 22 illus. in color.
ISBN-13:	9781484270707
ISBN-10:	1484270703
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Snitker, Thomas Visby
Auflage:	1st edition
Hersteller:	APRESS
Verantwortliche Person für die EU:	APress in Springer Science + Business Media, Heidelberger Platz 3, D-14197 Berlin, juergen.hartmann@springer.com
Maße:	235 x 155 x 11 mm
Von/Mit:	Thomas Visby Snitker
Erscheinungsdatum:	28.05.2021
Gewicht:	0,295 kg

Artikel-ID: 119728413