Using Artificial Intelligence in Marketing

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Sprache: Englisch

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Beschreibung

Artificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring.

Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Über den Autor

Katie King

Zusammenfassung

Shares fascinating interviews from IBM, Tesco, Ocado and BT, plus case studies from Reiss, PwC and Gartner

Inhaltsverzeichnis

Chapter - 01: The AI wake-up call - The strategic transition of marketing; Chapter - 02: The personalization paradox - Global appetite for AI and the changing customer journey; Chapter - 03: Transformational marketing and AI in tourism - A glimpse at the Asia Pacific region; Chapter - 04: Transformational marketing and AI in Europe - Case studies from telecoms, banking and built environment; Chapter - 05: Transformational marketing and AI in North America - Case studies from banking and retail; Chapter - 06: Transformational marketing and AI in technology and venture capital - With a special focus on the Middle East; Chapter - 07: Framework for success - Democratization of AI; Chapter - 08: The new marketing paradigm - Reinventing the role of marketing, ethics and transparency; Chapter - 09: The future of marketing has arrived - AI's wider impact on education, policy and politics

Details

Erscheinungsjahr:	2019
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780749483395
ISBN-10:	0749483393
Sprache:	Englisch
Herstellernummer:	5934
Einband:	Kartoniert / Broschiert
Autor:	King, Katie
Hersteller:	Kogan Page
Maße:	234 x 156 x 17 mm
Von/Mit:	Katie King
Erscheinungsdatum:	26.02.2019
Gewicht:	0,348 kg