Rita Martins is a Financial Services Executive, currently serving on the Advisory Board of KIMA and advising a portfolio of Web3 startups. Previously, Rita was the Head of FinTech Partnerships for Global Functions at HSBC. Martins worked at Ernst and Young and Accenture, advising C-suite executives on the applicability of new technologies in finance. Martins is a recognized expert and regular keynote speaker on Web3, fintech, DeFi and a judge at fintech innovation awards. She currently mentors at Web3 Techstars and Outlier Ventures. She is based in London, UK

Section - ONE: Early days: Web3 and Financial Services; Chapter - 01: Introduction; Chapter - 02: What is Web3 and why does it matter to financial services?; Section - TWO: TWO: Emergent use cases driving change in traditional financial services; Chapter - 03: Custody; Chapter - 04: Evolution of Money and Payments; Chapter - 05: Tokenization; Chapter - 06: Lending and borrowing; Chapter - 07: Digital identity Section - THREE: The major players in Web3- opportunities, challenges and implications Chapter - 08: Traditional institutions and the adoption of Web3; Chapter - 09: How DeFi is reimagining finance; Chapter - 10: Investments in Web3; Chapter - 11: The regulatory perspective for Web3 Section - Part Four: Moving forward Chapter - 12: Industry changes needed for mainstream adoption of Web3 Chapter - 13: Web3 and the Future of Finance