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Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
| Erscheinungsjahr: | 2007 |
|---|---|
| Rubrik: | Essen & Trinken |
| Thema: | Essen und Trinken |
| Medium: | Taschenbuch |
| ISBN-13: | 9780750654203 |
| ISBN-10: | 0750654201 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Hall, C. Michael
Mitchell, Richard |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 236 x 164 x 22 mm |
| Von/Mit: | C. Michael Hall (u. a.) |
| Erscheinungsdatum: | 24.09.2007 |
| Gewicht: | 0,609 kg |
| Erscheinungsjahr: | 2007 |
|---|---|
| Rubrik: | Essen & Trinken |
| Thema: | Essen und Trinken |
| Medium: | Taschenbuch |
| ISBN-13: | 9780750654203 |
| ISBN-10: | 0750654201 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Hall, C. Michael
Mitchell, Richard |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 236 x 164 x 22 mm |
| Von/Mit: | C. Michael Hall (u. a.) |
| Erscheinungsdatum: | 24.09.2007 |
| Gewicht: | 0,609 kg |
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