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Plan and use a repeatable proposal process
Use tools and templates to accelerate your proposals
Get the intel on bids and proposals
Congratulations! You have in your hands the collected knowledge and skills of the professional proposal writer - without having to be one! Inside, you'll find out how to unlock what these professionals know and apply it to your own business to improve the way you capture new customers and communicate with existing ones!
Inside...
* Develop a great proposal
* Focus on the customer
* Know your competition
* Plan your approach
* Use tools and templates
* Write persuasively
* Overcome misconceptions
* Expand your skills
* Avoid proposal killers
Plan and use a repeatable proposal process
Use tools and templates to accelerate your proposals
Get the intel on bids and proposals
Congratulations! You have in your hands the collected knowledge and skills of the professional proposal writer - without having to be one! Inside, you'll find out how to unlock what these professionals know and apply it to your own business to improve the way you capture new customers and communicate with existing ones!
Inside...
* Develop a great proposal
* Focus on the customer
* Know your competition
* Plan your approach
* Use tools and templates
* Write persuasively
* Overcome misconceptions
* Expand your skills
* Avoid proposal killers
Association of Proposal Management Professionals promotes the professional growth of its members by advancing the arts, sciences, and technologies of winning business. APMP is the worldwide authority for professionals dedicated to the process of winning business through proposals, bids, tenders, and presentations.
Introduction 1
Part 1: Understanding Proposal Development 7
CHAPTER 1: Introducing Bids and Proposals 9
CHAPTER 2: Understanding Different Types of Proposals 25
Part 2: Focusing on Your Customer 53
CHAPTER 3: Building Customer Relationships 55
CHAPTER 4: Giving Your Customers What They Ask For (And More) 77
CHAPTER 5: Sizing Up Your Competition 103
Part 3: Planning Your Approach 123
CHAPTER 6: Developing Your Proposal Process 125
CHAPTER 7: Setting Yourself Apart From Your Competitors 155
CHAPTER 8: Keeping Your Proposal on Track 169
Part 4: Creating Your Proposal 193
CHAPTER 9: Developing Your Proposal 195
CHAPTER 10: Applying the Principles of Good Writing: Structuring Your Argument 221
CHAPTER 11: Making Your Proposals Look Good 251
CHAPTER 12: Getting Your Proposal Out the Door 275
Part 5: Taking Your Proposal to the Next Level 297
CHAPTER 13: Using Tools and Templates to Accelerate Your Proposals 299
CHAPTER 14: Leading Proposal Teams Effectively 323
CHAPTER 15: Making Each Proposal Better than the Last 345
Part 6: The Part of Tens 363
CHAPTER 16: Ten Templates for Building Your Proposal 365
CHAPTER 17: Ten Common Misconceptions about Bids and Proposals 371
Appendix: Online Resources 379
Index 383
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 432 S. |
| ISBN-13: | 9781119174325 |
| ISBN-10: | 1119174325 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Divine, Charlie
Cobb, Neil |
| Hersteller: |
John Wiley & Sons
John Wiley & Sons Inc |
| Maße: | 235 x 191 x 24 mm |
| Von/Mit: | Charlie Divine (u. a.) |
| Erscheinungsdatum: | 08.07.2016 |
| Gewicht: | 0,805 kg |
Association of Proposal Management Professionals promotes the professional growth of its members by advancing the arts, sciences, and technologies of winning business. APMP is the worldwide authority for professionals dedicated to the process of winning business through proposals, bids, tenders, and presentations.
Introduction 1
Part 1: Understanding Proposal Development 7
CHAPTER 1: Introducing Bids and Proposals 9
CHAPTER 2: Understanding Different Types of Proposals 25
Part 2: Focusing on Your Customer 53
CHAPTER 3: Building Customer Relationships 55
CHAPTER 4: Giving Your Customers What They Ask For (And More) 77
CHAPTER 5: Sizing Up Your Competition 103
Part 3: Planning Your Approach 123
CHAPTER 6: Developing Your Proposal Process 125
CHAPTER 7: Setting Yourself Apart From Your Competitors 155
CHAPTER 8: Keeping Your Proposal on Track 169
Part 4: Creating Your Proposal 193
CHAPTER 9: Developing Your Proposal 195
CHAPTER 10: Applying the Principles of Good Writing: Structuring Your Argument 221
CHAPTER 11: Making Your Proposals Look Good 251
CHAPTER 12: Getting Your Proposal Out the Door 275
Part 5: Taking Your Proposal to the Next Level 297
CHAPTER 13: Using Tools and Templates to Accelerate Your Proposals 299
CHAPTER 14: Leading Proposal Teams Effectively 323
CHAPTER 15: Making Each Proposal Better than the Last 345
Part 6: The Part of Tens 363
CHAPTER 16: Ten Templates for Building Your Proposal 365
CHAPTER 17: Ten Common Misconceptions about Bids and Proposals 371
Appendix: Online Resources 379
Index 383
| Erscheinungsjahr: | 2016 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 432 S. |
| ISBN-13: | 9781119174325 |
| ISBN-10: | 1119174325 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Divine, Charlie
Cobb, Neil |
| Hersteller: |
John Wiley & Sons
John Wiley & Sons Inc |
| Maße: | 235 x 191 x 24 mm |
| Von/Mit: | Charlie Divine (u. a.) |
| Erscheinungsdatum: | 08.07.2016 |
| Gewicht: | 0,805 kg |
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