Jessica Lasky-Fink: Writing for Busy Readers

Cover: 9781914484452 | Writing for Busy Readers | Jessica Lasky-Fink (u. a.) | Taschenbuch

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Sprache: Englisch

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Beschreibung

We were all taught the fundamentals of writing well in school. But how do we write effectively in today's hyper-interactive world?When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn't been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader's attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century's radically transformed attention marketplace.

Über den Autor

Todd Rogers is a professor of public policy at Harvard University, where he has won teaching awards for the past six consecutive years. A behavioural scientist and the co-founder of the Analyst Institute and Everyday Labs, his opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others.

Erscheinungsjahr:	2024
Rubrik:	Ratgeber
Thema:	Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik
Medium:	Taschenbuch
ISBN-13:	9781914484452
ISBN-10:	1914484452
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Lasky-Fink, Jessica Rogers, Todd
Hersteller:	Scribe Publications
Maße:	230 x 152 x 21 mm
Von/Mit:	Jessica Lasky-Fink (u. a.)
Erscheinungsdatum:	11.01.2024
Gewicht:	0,326 kg

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