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Cambridge International as & a Level Business Coursebook with Digital Access (2 Years)
Taschenbuch von Peter Stimpson (u. a.)
Sprache: Englisch

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Beschreibung
This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023.
This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023.
Inhaltsverzeichnis
Contents; Introduction; Introducing command words; Getting started with AS & A Level Business; Unit 1 Business and its environment; 1. Enterprise (AS level); 2. Business structure (AS level); 3. Size of business (AS level); 4. Business objectives (AS level); 5. Stakeholders in a business (AS level); 6. External influences on business activity (A level); 7. External economic influences on business activity (A level); 8. Business strategy (A level); 9. Corporate planning and implementation (A level); Unit 2 Human resource management; 10. Human resource management (AS level); 11. Motivation (AS level); 12. Management (AS level); 13. Organisational structure (A level); 14. Business communication (A level); 15. Leadership (A level); 16. Human resource management strategy (A level); Unit 3 Marketing; 17. The nature of marketing (AS level); 18. Market research (AS level); 19. The marketing mix - product and price (AS level); 20. The marketing mix - promotion and place (AS level); 21. Marketing analysis (A level); 22. Marketing strategy (A level); Unit 4 Operations management; 23. The nature of operations (AS level); 24. Inventory management (AS level); 25. Capacity utilisation and outsourcing (AS level); 26. Location and scale (A level); 27. Quality management (A level); 28. Operations strategy (A level); Unit 5 Finance and accounting; 29. Business finance (AS level); 30. Forecasting and managing cash flows (AS level); 31. Costs (AS level); 32. Budgets (AS level); 33. Financial statements (A level); 34. Analysis of published accounts (A level); 35. Investment appraisal (A level); 36. Finance and accounting strategy (A level); 37. Preparing for assessment; Glossary; Index; Acknowledgements.
Details
Erscheinungsjahr: 2021
Genre: Importe
Produktart: Schulbücher
Rubrik: Schule & Lernen
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781108921220
ISBN-10: 1108921221
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Stimpson, Peter
Farquharson, Alastair
Auflage: 4th edition
Hersteller: Cambridge-Hitachi
Maße: 274 x 219 x 27 mm
Von/Mit: Peter Stimpson (u. a.)
Erscheinungsdatum: 13.05.2021
Gewicht: 1,712 kg
Artikel-ID: 119063945
Inhaltsverzeichnis
Contents; Introduction; Introducing command words; Getting started with AS & A Level Business; Unit 1 Business and its environment; 1. Enterprise (AS level); 2. Business structure (AS level); 3. Size of business (AS level); 4. Business objectives (AS level); 5. Stakeholders in a business (AS level); 6. External influences on business activity (A level); 7. External economic influences on business activity (A level); 8. Business strategy (A level); 9. Corporate planning and implementation (A level); Unit 2 Human resource management; 10. Human resource management (AS level); 11. Motivation (AS level); 12. Management (AS level); 13. Organisational structure (A level); 14. Business communication (A level); 15. Leadership (A level); 16. Human resource management strategy (A level); Unit 3 Marketing; 17. The nature of marketing (AS level); 18. Market research (AS level); 19. The marketing mix - product and price (AS level); 20. The marketing mix - promotion and place (AS level); 21. Marketing analysis (A level); 22. Marketing strategy (A level); Unit 4 Operations management; 23. The nature of operations (AS level); 24. Inventory management (AS level); 25. Capacity utilisation and outsourcing (AS level); 26. Location and scale (A level); 27. Quality management (A level); 28. Operations strategy (A level); Unit 5 Finance and accounting; 29. Business finance (AS level); 30. Forecasting and managing cash flows (AS level); 31. Costs (AS level); 32. Budgets (AS level); 33. Financial statements (A level); 34. Analysis of published accounts (A level); 35. Investment appraisal (A level); 36. Finance and accounting strategy (A level); 37. Preparing for assessment; Glossary; Index; Acknowledgements.
Details
Erscheinungsjahr: 2021
Genre: Importe
Produktart: Schulbücher
Rubrik: Schule & Lernen
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781108921220
ISBN-10: 1108921221
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Stimpson, Peter
Farquharson, Alastair
Auflage: 4th edition
Hersteller: Cambridge-Hitachi
Maße: 274 x 219 x 27 mm
Von/Mit: Peter Stimpson (u. a.)
Erscheinungsdatum: 13.05.2021
Gewicht: 1,712 kg
Artikel-ID: 119063945
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