Zur Startseite gehen
0,00 €*
Cover: 9780199957750 | Analysis of the Cognitive Interview in Questionnaire Design | Willis
Dekorationsartikel gehören nicht zum Leistungsumfang.
Analysis of the Cognitive Interview in Questionnaire Design
Taschenbuch von Gordon Willis
Sprache: Englisch

46,10 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:
Beschreibung
Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood and that produce low levels of response error. In particular, an important applied objective is the evaluation of a particular set of questions, items, or other materials under development by questionnaire designers, to determine means for rewording, reordering, or reconceptualizing. Hence, as well as providing an empirical, psychologically oriented framework for the general study of questionnaire design, cognitive interviewing has been adopted as a 'production' mechanism for the improvement of a wide variety of survey questions, whether factual, behavioral, or attitudinal in nature.
Cognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood and that produce low levels of response error. In particular, an important applied objective is the evaluation of a particular set of questions, items, or other materials under development by questionnaire designers, to determine means for rewording, reordering, or reconceptualizing. Hence, as well as providing an empirical, psychologically oriented framework for the general study of questionnaire design, cognitive interviewing has been adopted as a 'production' mechanism for the improvement of a wide variety of survey questions, whether factual, behavioral, or attitudinal in nature.
Über den Autor
Gordon Willis is a cognitive psychologist in the Applied Research Program of the National Cancer Institute's Division of Cancer Control and Population Sciences.
Inhaltsverzeichnis
  • Chapter 1. Introduction: The Role of Cognitive Interviewing in Surveys

  • Chapter 2. Background: Theory and Disciplinary Orientation of the Cognitive Interview

  • Chapter 3. The Practice of Cognitive Interviewing

  • Chapter 4. Analysis Strategies for the Cognitive Interview

  • Chapter 5. Critical Issues in Analysis of Cognitive-Interviewing Results

  • Chapter 6. Writing the Cognitive-Interviewing Report

  • Chapter 7. Case-Study Examples of Analysis

  • Chapter 8. Summary and Conclusion

Details
Erscheinungsjahr: 2015
Fachbereich: Allgemeines
Genre: Importe, Psychologie
Rubrik: Geisteswissenschaften
Thema: Lexika
Medium: Taschenbuch
ISBN-13: 9780199957750
ISBN-10: 0199957754
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Willis, Gordon
Hersteller: Oxford University Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 216 x 140 x 15 mm
Von/Mit: Gordon Willis
Erscheinungsdatum: 23.04.2015
Gewicht: 0,349 kg
Artikel-ID: 120667767
Über den Autor
Gordon Willis is a cognitive psychologist in the Applied Research Program of the National Cancer Institute's Division of Cancer Control and Population Sciences.
Inhaltsverzeichnis
  • Chapter 1. Introduction: The Role of Cognitive Interviewing in Surveys

  • Chapter 2. Background: Theory and Disciplinary Orientation of the Cognitive Interview

  • Chapter 3. The Practice of Cognitive Interviewing

  • Chapter 4. Analysis Strategies for the Cognitive Interview

  • Chapter 5. Critical Issues in Analysis of Cognitive-Interviewing Results

  • Chapter 6. Writing the Cognitive-Interviewing Report

  • Chapter 7. Case-Study Examples of Analysis

  • Chapter 8. Summary and Conclusion

Details
Erscheinungsjahr: 2015
Fachbereich: Allgemeines
Genre: Importe, Psychologie
Rubrik: Geisteswissenschaften
Thema: Lexika
Medium: Taschenbuch
ISBN-13: 9780199957750
ISBN-10: 0199957754
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Willis, Gordon
Hersteller: Oxford University Press
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 216 x 140 x 15 mm
Von/Mit: Gordon Willis
Erscheinungsdatum: 23.04.2015
Gewicht: 0,349 kg
Artikel-ID: 120667767
Sicherheitshinweis

Ähnliche Produkte

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...