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These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
| Erscheinungsjahr: | 2008 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781591842132 |
| ISBN-10: | 1591842131 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Hughes, Mark |
| Hersteller: | Penguin Publishing Group |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 214 x 140 x 15 mm |
| Von/Mit: | Mark Hughes |
| Erscheinungsdatum: | 29.04.2008 |
| Gewicht: | 0,365 kg |
| Erscheinungsjahr: | 2008 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781591842132 |
| ISBN-10: | 1591842131 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Hughes, Mark |
| Hersteller: | Penguin Publishing Group |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 214 x 140 x 15 mm |
| Von/Mit: | Mark Hughes |
| Erscheinungsdatum: | 29.04.2008 |
| Gewicht: | 0,365 kg |
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