Current Trends and Issues in Internal Comm...

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Beschreibung

This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication.

This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

Über den Autor

Linjuan Rita Men is Associate Professor of Public Relations at the University of Florida, USA. Her research interests include employee communication, leadership, relationship/reputation management, entrepreneurial communication, and emerging technologies. She has led-authored two books, Excellence in Internal Communication Management and Strategic Communications for Startups and Entrepreneurs in China.

Ana Tkalac Ver¿i¿ is Full Professor of Marketing Communications and Public Relations at the Faculty of Economics and Business, University of Zagreb, Croatia. She has authored, co-authored, and edited numerous books, including Public Relations Metrics: Research and Evaluation and Public Relations, the first Croatian textbook in the field.

Zusammenfassung

Delves into important current issues and trends in internal communication from a strategic communication perspective

Incorporates the most recent research insights on current trends and issues in internal communication

Features a global and international perspective, including chapter contributors and case studies from over 10 countries

Inhaltsverzeichnis

Chapter 1: Evolving Research and Practices in Internal Communication.- Chapter 2: Leaders as Communication Agents.- Chapter 3: Internal Public Segmentation for Effective Internal Issue Management.- Chapter 4: Internal Social Media, Emerging Technologies, and Internal Communication.- Chapter 5: Employee Advocates: Unlocking Their Power through Internal Communication.- Chapter 6: Employee Voice and Internal Listening: Towards Dialogue in the Workplace.- Chapter 7: Employee Activism and Internal Communication.- Chapter 8: Beyond Internal Corporate Social Responsibility Communication (ICSRC): Creating a Purposeful Organization.- Chapter 9: Enhancing Employee Well-being through Internal Communication.- Chapter 10: Internal Crisis Communication.- Chapter 11: Strategic Change Communications.- Chapter 12: Measuring and Evaluating Internal Communication.- Chapter 13: Internal Communication in a Cross-Cultural and Global Context.- Chapter 14: Closing Thoughts and Future Directions.

Details

Erscheinungsjahr:	2021
Fachbereich:	Management
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	xix 263 S. 5 s/w Illustr. 2 farbige Illustr. 263 p. 7 illus. 2 illus. in color.
ISBN-13:	9783030782122
ISBN-10:	3030782123
Sprache:	Englisch
Einband:	Gebunden
Redaktion:	Tkalac Ver¿i¿, Ana Men, Linjuan Rita
Herausgeber:	Linjuan Rita Men/Ana Tkalac Vercic
Auflage:	1st edition 2021
Hersteller:	Springer International Publishing
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	216 x 153 x 20 mm
Von/Mit:	Ana Tkalac Ver¿i¿ (u. a.)
Erscheinungsdatum:	29.09.2021
Gewicht:	0,483 kg

Artikel-ID: 120009071