Chronicles the wide applications and uses of eye tracking research

Presents a range of new and innovative studies using eye tracking research and research methods

Showcases innovative ways of applying eye tracking technologies to interesting research problems

Includes supplementary material: [...]

Introduction.- Section I: Eye Tracking and the Visual System.- The Active Eye: Perspectives on Eye Movement Research, Benjamin W. Tatler, Clare Kirtley, Ross G. Macdonald, Katy M. A. Mitchell, Steven W. Savage.- Eye Movements from Lab to Life, Benjamin W. Tatler.- Guidance of Attention by Feature Relationships: The End of the Road for Feature Map Theories? Stefanie I. Becker.- Gaze And Speech: Pointing Device and Text Entry Modality, T.R. Beelders and P.J. Blignaut.- Improving the Accuracy of Video-Based Eye-Tracking in Real-Time through Post-Calibration Regression, Pieter Blignaut, Kenneth Holmqvist, Marcus Nyström, Richard Dewhurst .- Gaze Shifts and Pen Velocity Minima during Line Copying with Consideration to Signature Simulation, Avni Pepe and Jodi Sita.- Degree of Subject's Indecisiveness Characterized by Eye Movement Patterns in Increasingly Difficult Tasks, Yannick Lufimpu-Luviya, Djamel Merad, Véronique Drai-Zerbib, Thierry Baccino and Bernard Fertil. The Use of an InfraredEye Tracker in Evaluating the Reading Performance in a Congenital Nystagmus Patient Fitted with Soft Contact Lens: A Case Report, M. M. Shahimin, N. H. Saliman, N. Mohamad-Fadzil, Z. Mohammed, N. A. Razali, H. A. Mutalib and N. Mennie.- Section II: Aligning Eye Tracking and EEG Data.- Triangulating the Reading Brain: Eye Movements, Computational Models, and EEG, Ronan G. Reilly.- Oculomotor Control, Brain Potentials, and Timelines of Word Recognition during Natural Reading, Reinhold Kliegl, Michael Dambacher, Olaf Dimigen, Werner Sommer.- Measuring Neuronal Correlates of Reading with Novel Spread-Spectrum Protocols, Ronan G. Reilly.- The Quest for Integrating Data in Mixed Research: User Experience Research Revisited, Annika Wiklund-Engblom and Joachim Högväg.- Section III: Eye Tracking and Marketing and Social Applications.- Eye Tracking as a Research Method in Social and Marketing Applications, Mike Horsley.- Mobile Eye-Tracking in Retail Research, Dr Tracy Harwood, Martin Jones.- Private and Public: Eye Tracking Applications in Private and Academic Sector Marketing Research, En Li, James Breeze, Mike Horsley, Donnel A. Briely.- Eye Movement Evaluation of Signature Forgeries: inSights to Forensic Expert Evidence, A. G. Dyer, B. Found, M. L. Merlino, A. L. Pepe, D. Rogers and J. C. Sita.- A Role for Eye Tracking Research in Accounting and Financial Reporting? Lyn Grigg and Amy L. Griffin.- Eye Tracking during a Psychosocial Stress Simulation: Insights into Social Anxiety Disorder, Nigel Chen.- Using Saccadic Eye Movements to Assess Cognitive Decline with Ageing, Alison Bowling and Anja Draper.- Comparing Personally-Tailored Video- and Text-Delivered Web-Based Physical Activity Interventions - The Medium and the Message: An Eye-Tracking Study, Corneel Vandelanotte, Naya Persaud, Stephanie Bland, Mike Horsley.- Benefits of Complementing Eye Tracking Analysis with Think Aloud Protocol in a Multilingual Country with High Power Distance, Ashok Sivaji and Wan Fatimah Wan Ahmad.- Section IV: Eye Tracking and Education.- Eye Tracking and the Learning System: An Overview, Bruce Allen Knight, Mike Horsley & Matt Eliot.- A New Approach to Cognitive Metrics: Analysing the Visual Mechanics of Comprehension using Eye Tracking Data in Student Completion of High Stakes Testing Evaluation, Bruce Allen Knight and Mike Horsley.- Comparing Novice and Expert Nurses in Analysing Electrocardiographs (ECGs) Containing Critical Diagnostic Information: An Eye Tracking Study of the Development of Complex Nursing Visual Cognitive Skills, Marc Broadbent, Mike Horsley, Melanie Birks, Naya Persaud.- The Development and Refinement of Student Self-Regulatory Strategies in Online Learning Environments, Nayadin Persaud and Matt Eliot.