Digitalization and Cultural Change

This book illustrates the importance of cultural change in the digitalization of companies and organizations. This affects not only work processes and the design of new work environments but also the implementation of innovative business models. Although the significance of cultural change is repeatedly emphasized in the literature and highlighted as crucial for the success of transformation projects, concrete action steps and its integration into a comprehensive corporate culture concept are lacking. The conscious design of a hybrid corporate culture specifically enables the potential for performance enhancement to be combined with employee satisfaction and productivity. In this revised and significantly expanded second edition, concrete concepts are presented on how digital transformation can be methodically implemented with an appropriate corporate culture. This practice-oriented book provides companies and consultants with proven models, concepts, and approaches to ensure the sustainable success of digital transformation.

The Content

• An Excellence Model for Digital Cultural Change
• Methodically Discovering the Potential of Digitalization
• Connecting Corporate Culture and Digital Transformation
• Integrating Change Management and Cultural Change
• Designing Hybrid Corporate Cultures
• Success Factors in Transformation Projects
• Steps to Shape Digital Future Viability

The Author

Prof. Dr. Josef Herget combines many years of experience in academia with international consulting activities. He is the Director of the Excellence Institute - Research & Solutions. He has published several books on the subject of corporate culture.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.