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Cover: 9780198849537 | Foundations of Business | Andrew Gillespie | Taschenbuch | Englisch
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Foundations of Business
Taschenbuch von Andrew Gillespie
Sprache: Englisch

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Beschreibung
Engaging, supportive, and relevant. This is the ideal foundation-level introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond.
Engaging, supportive, and relevant. This is the ideal foundation-level introduction to business offering diverse cases and coverage of the latest issues affecting businesses today to empower students on their course and beyond.
Über den Autor
At Oxford Brookes, Andrew is a lecturer, seminar leader and course developer and has helped assess Foundation programmes for validation at Brookes. He is a very experienced textbook author and has written a number of successful books including 'Economics for Business' (OUP), 'Foundations of Economics' (OUP) as well as other A-level titles for Hodder, OUP, and CIE. In addition to this, Andrew is also External Examiner for Royal Holloway Business and Economics Foundation Course.
Inhaltsverzeichnis
  • 1: Introduction to business

  • 2: Entrepreneurs and start-up planning

  • 3: Marketing

  • 4: Managing operations

  • 5: Managing finance

  • 6: Managing people: human resource management

  • 7: Analysing the external environment of business

  • 8: Strategy

  • 9: Growth and international business strategies

  • 10: Change, culture, and structure

  • 11: Business ethics and corporate social responsibility

Details
Erscheinungsjahr: 2024
Fachbereich: Betriebswirtschaft
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780198849537
ISBN-10: 0198849532
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Gillespie, Andrew
Hersteller: Oxford University Press
Maße: 263 x 194 x 25 mm
Von/Mit: Andrew Gillespie
Erscheinungsdatum: 12.02.2024
Gewicht: 1,206 kg
Artikel-ID: 126828568
Über den Autor
At Oxford Brookes, Andrew is a lecturer, seminar leader and course developer and has helped assess Foundation programmes for validation at Brookes. He is a very experienced textbook author and has written a number of successful books including 'Economics for Business' (OUP), 'Foundations of Economics' (OUP) as well as other A-level titles for Hodder, OUP, and CIE. In addition to this, Andrew is also External Examiner for Royal Holloway Business and Economics Foundation Course.
Inhaltsverzeichnis
  • 1: Introduction to business

  • 2: Entrepreneurs and start-up planning

  • 3: Marketing

  • 4: Managing operations

  • 5: Managing finance

  • 6: Managing people: human resource management

  • 7: Analysing the external environment of business

  • 8: Strategy

  • 9: Growth and international business strategies

  • 10: Change, culture, and structure

  • 11: Business ethics and corporate social responsibility

Details
Erscheinungsjahr: 2024
Fachbereich: Betriebswirtschaft
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780198849537
ISBN-10: 0198849532
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Gillespie, Andrew
Hersteller: Oxford University Press
Maße: 263 x 194 x 25 mm
Von/Mit: Andrew Gillespie
Erscheinungsdatum: 12.02.2024
Gewicht: 1,206 kg
Artikel-ID: 126828568
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