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Cover: 9780415128018 | Living Room Wars | Rethinking Media Audiences | Ien Ang | Taschenbuch
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Living Room Wars
Rethinking Media Audiences
Taschenbuch von Ien Ang
Sprache: Englisch

70,95 €*

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Beschreibung
Living Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch.
Living Room Wars highlights the inherent contradictions of a `politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.
Living Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch.
Living Room Wars highlights the inherent contradictions of a `politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.
Über den Autor
Ien Ang is Professor of Cultural Studies at the University of Western Sydney, Nepean, Australia. She is the author of Watching Dallas (1985) and Desperately Seeking the Audience(1991).
Inhaltsverzeichnis
Introduction; Part 1 Rethinking audiences; Chapter 1 The battle between television and its audiences; Chapter 2 On the politics of empirical audience research; Chapter 3 New technologies, audience measurement and the tactics of television consumption; Chapter 4 Ethnography and radical contextualism in audience studies; Part 2 Gendered audiences; Chapter 5 Melodramatic identifications; Chapter 6 Feminist desire and female pleasure; Chapter 7 Gender and/in media consumption, Joke Hermes; Part 3 Audiences and global culture; Chapter 8 Cultural studies, media reception and the transnational media system; Chapter 9 Global media/local meaning; Chapter 10 In the realm of uncertainty;
Details
Erscheinungsjahr: 1995
Genre: Importe, Kunst
Rubrik: Kunst & Musik
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780415128018
ISBN-10: 0415128013
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Ang, Ien
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 234 x 156 x 12 mm
Von/Mit: Ien Ang
Erscheinungsdatum: 07.12.1995
Gewicht: 0,342 kg
Artikel-ID: 128394734
Über den Autor
Ien Ang is Professor of Cultural Studies at the University of Western Sydney, Nepean, Australia. She is the author of Watching Dallas (1985) and Desperately Seeking the Audience(1991).
Inhaltsverzeichnis
Introduction; Part 1 Rethinking audiences; Chapter 1 The battle between television and its audiences; Chapter 2 On the politics of empirical audience research; Chapter 3 New technologies, audience measurement and the tactics of television consumption; Chapter 4 Ethnography and radical contextualism in audience studies; Part 2 Gendered audiences; Chapter 5 Melodramatic identifications; Chapter 6 Feminist desire and female pleasure; Chapter 7 Gender and/in media consumption, Joke Hermes; Part 3 Audiences and global culture; Chapter 8 Cultural studies, media reception and the transnational media system; Chapter 9 Global media/local meaning; Chapter 10 In the realm of uncertainty;
Details
Erscheinungsjahr: 1995
Genre: Importe, Kunst
Rubrik: Kunst & Musik
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780415128018
ISBN-10: 0415128013
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Ang, Ien
Hersteller: Routledge
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 234 x 156 x 12 mm
Von/Mit: Ien Ang
Erscheinungsdatum: 07.12.1995
Gewicht: 0,342 kg
Artikel-ID: 128394734
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