MUBI and the Curation Model of Video on De...

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Beschreibung

Subscription video on demand (SVOD) represents the fastest-growing means to consume films and series. Although market leaders Netflix and Amazon Prime have received much scholarly attention for the way that they use algorithms and big data to connect users to content, there is another significant, relatively unexamined model: curation-style services such as BFI Player, IFC Unlimited, the Criterion Channel or MUBI ¿ the latter, which forms the focus of this book, claims to be the world's most subscribed independent video on demand service. These platforms take advantage of common anxieties about algorithms, cultural surplus and filter bubbles to promote discovery, human-generated recommendations and quality over quantity of content. Deploying an original, holistic methodology that includes analysis of technological affordances, marketing rhetoric, business models, interviews with company executives and a qualiquantitative audience study, this book critically analyses MUBI as a way to understand this particular mode of content aggregation, cultural recommendation, choice architecture and community building. Curation services address a real, but decidedly circumscribed gap in the market. Ultimately, MUBI offers film, media and business scholars an instructive example of the fate of art cinema and media diversity in a digital culture increasingly dominated by a few giant tech companies.

Über den Autor

Mattias Frey is Professor of Film, Media and Culture at the University of Kent, UK. He is the author or editor of eight books, including The Permanent Crisis of Film Criticism (2015); Film Criticism in the Digital Age (co-edited with Cecilia Sayad, 2015); and Netflix Recommends: Algorithms, Film Choice, and the History of Taste (2021).

Zusammenfassung

Provides the hitherto most comprehensive analysis of MUBI, the world's most subscribed independent SVOD service

Defines and anatomizes a broader spectrum of curation-style VOD services that seek to eschew algorithmic recommendation provide content diversity and expand users' tastes in a digital age frequently seen to suffer from filter bubbles

Provides a new, holistic methodology that uniquely mitigates digital media companies' lack of candour, especially regarding their user base, by triangulating a whole host of data sources

Inhaltsverzeichnis

1 Introduction.- 2 Curation as Discourse, Trend and Cultural Salve.- 3 The Curation Business Model.- 4 MUBI History: Connections, Community and Curation.- 5 Recommendation Credibility in the MUBI Interface.- 6 The MUBI Audience.- 7 At the End of the Long Tail.

Details

Erscheinungsjahr:	2021
Genre:	Geisteswissenschaften , Kunst , Musik
Rubrik:	Kunst & Musik
Thema:	Fotografie
Medium:	Buch
Inhalt:	xi 168 S. 6 s/w Illustr. 3 farbige Illustr. 168 p. 9 illus. 3 illus. in color.
ISBN-13:	9783030800758
ISBN-10:	303080075X
Sprache:	Englisch
Einband:	Gebunden
Autor:	Frey, Mattias
Auflage:	1st edition 2021
Hersteller:	Springer International Publishing
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	216 x 153 x 15 mm
Von/Mit:	Mattias Frey
Erscheinungsdatum:	13.08.2021
Gewicht:	0,353 kg