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Revenue Management in Manufacturing
State of the Art, Application and Profit Impact in the Process Industry
Taschenbuch von Danilo Zatta
Sprache: Englisch

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Beschreibung
This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.
This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the application of revenue management. The book includes a summary of empirical studies that effectively illustrate how revenue management is currently being applied across Europe and North America, and what the profit potential is.
Über den Autor

Dr. Danilo Zatta, Partner and Managing Director at The Boston Consulting Group

(BCG) in Munich, is a leading expert in topline growth with over 20 years of

consulting experience. He specialized in profit improvement on the revenue side.

Before joining BCG, he worked for several of the world's leading consultancies in

the fields of strategy and marketing.

Danilo has conducted hundreds of projects both in Europe and globally for large

corporations as well as for medium-sized companies and private equity investors in

numerous sectors. He was thus able to develop strong expertise in e.g. strategies,

sales and pricing excellence programs, M&A and post-merger integration, pricing

processes, as well as business and revenue models.

He has published over 20 books on topics including corporate strategies and

pricing. His articles are regularly published in e.g. Harvard Business Review and

The Journal of Revenue and Pricing Management. He is a regular speaker and

chairman at events, forums and leading business schools.

Danilo studied Economics at the Luiss University in Rome, Italy as well as at the

UCD in Dublin, Ireland. He holds a Master of Business Administration (MBA)

from INSEAD of Fontainebleau, France and Singapore. He received his doctoral

degree (Ph.D.) in revenue management and pricing at the Technical University of

Munich, Germany.

Zusammenfassung

Includes three empirical studies on revenue management

Summarizes the prerequisites for applying revenue management in manufacturing

Assesses the barriers that hinder the implementation of revenue management

Includes supplementary material: [...]

Inhaltsverzeichnis
Introduction.- Concepts and Application.- State of the Art and Perspectives of Revenue Management in the Process Industry.- Implementation of Revenue Management in the Process Industry in North America and Europe.- Use and Profit Impact of Revenue Management in the Process Industry.- Conclusions.- References.- Appendix A: Questionnaires.- Appendix B: Correlation Matrixes.- Appendix C: State of the Art and Implementation of Revenue Management in Germany.
Details
Erscheinungsjahr: 2018
Fachbereich: Volkswirtschaft
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: xxii
129 S.
10 s/w Illustr.
35 farbige Illustr.
129 p. 45 illus.
35 illus. in color.
ISBN-13: 9783319807591
ISBN-10: 3319807595
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Zatta, Danilo
Auflage: Softcover reprint of the original 1st ed. 2016
Hersteller: Springer International Publishing
Springer International Publishing AG
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 235 x 155 x 9 mm
Von/Mit: Danilo Zatta
Erscheinungsdatum: 30.05.2018
Gewicht: 0,242 kg
Artikel-ID: 114147075
Über den Autor

Dr. Danilo Zatta, Partner and Managing Director at The Boston Consulting Group

(BCG) in Munich, is a leading expert in topline growth with over 20 years of

consulting experience. He specialized in profit improvement on the revenue side.

Before joining BCG, he worked for several of the world's leading consultancies in

the fields of strategy and marketing.

Danilo has conducted hundreds of projects both in Europe and globally for large

corporations as well as for medium-sized companies and private equity investors in

numerous sectors. He was thus able to develop strong expertise in e.g. strategies,

sales and pricing excellence programs, M&A and post-merger integration, pricing

processes, as well as business and revenue models.

He has published over 20 books on topics including corporate strategies and

pricing. His articles are regularly published in e.g. Harvard Business Review and

The Journal of Revenue and Pricing Management. He is a regular speaker and

chairman at events, forums and leading business schools.

Danilo studied Economics at the Luiss University in Rome, Italy as well as at the

UCD in Dublin, Ireland. He holds a Master of Business Administration (MBA)

from INSEAD of Fontainebleau, France and Singapore. He received his doctoral

degree (Ph.D.) in revenue management and pricing at the Technical University of

Munich, Germany.

Zusammenfassung

Includes three empirical studies on revenue management

Summarizes the prerequisites for applying revenue management in manufacturing

Assesses the barriers that hinder the implementation of revenue management

Includes supplementary material: [...]

Inhaltsverzeichnis
Introduction.- Concepts and Application.- State of the Art and Perspectives of Revenue Management in the Process Industry.- Implementation of Revenue Management in the Process Industry in North America and Europe.- Use and Profit Impact of Revenue Management in the Process Industry.- Conclusions.- References.- Appendix A: Questionnaires.- Appendix B: Correlation Matrixes.- Appendix C: State of the Art and Implementation of Revenue Management in Germany.
Details
Erscheinungsjahr: 2018
Fachbereich: Volkswirtschaft
Genre: Recht, Sozialwissenschaften, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: xxii
129 S.
10 s/w Illustr.
35 farbige Illustr.
129 p. 45 illus.
35 illus. in color.
ISBN-13: 9783319807591
ISBN-10: 3319807595
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Zatta, Danilo
Auflage: Softcover reprint of the original 1st ed. 2016
Hersteller: Springer International Publishing
Springer International Publishing AG
Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße: 235 x 155 x 9 mm
Von/Mit: Danilo Zatta
Erscheinungsdatum: 30.05.2018
Gewicht: 0,242 kg
Artikel-ID: 114147075
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