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Cover: 9781604599657 | Scientific Advertising | Complete and Unabridged | Claude C. Hopkins
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Scientific Advertising
Complete and Unabridged
Taschenbuch von Claude C. Hopkins
Sprache: Englisch

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Beschreibung
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.
Details
Erscheinungsjahr: 2010
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781604599657
ISBN-10: 1604599650
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Hopkins, Claude C.
Hersteller: Wilder Publications
Maße: 229 x 152 x 5 mm
Von/Mit: Claude C. Hopkins
Erscheinungsdatum: 12.02.2010
Gewicht: 0,117 kg
Artikel-ID: 120853161
Details
Erscheinungsjahr: 2010
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781604599657
ISBN-10: 1604599650
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Hopkins, Claude C.
Hersteller: Wilder Publications
Maße: 229 x 152 x 5 mm
Von/Mit: Claude C. Hopkins
Erscheinungsdatum: 12.02.2010
Gewicht: 0,117 kg
Artikel-ID: 120853161
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