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Strategic Internal Communication
A Practitioner's Guide to Implementing Cutting-Edge Methods for Improved Workplace Culture
Buch von Susanne Dahlman (u. a.)
Sprache: Englisch

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Beschreibung
This book offers a holistic perspective on internal communication, that is the fundamental for a successful organization, and combines the latest research with practical tools how to implement strategic internal communication.
This book offers a holistic perspective on internal communication, that is the fundamental for a successful organization, and combines the latest research with practical tools how to implement strategic internal communication.
Über den Autor

Susanne Dahlman is CEO of Dahlman Kommunikation and has extensive experience working alongside leaders and communicators in improving internal communication. She supports change processes, develops communicative leadership and executes training programs for managers and management teams. Susanne also offers professional networks and forums for executive communication managers. She regularly conducts training and seminars on behalf of the Swedish Communication Association, a member network for professional communicators.

Mats Heide is Professor in Strategic Communication at Lund University. He is a globally recognized thought leader in strategic communication and has published over 120 publications, including 15 books and one major leading textbook on strategic communication.

Inhaltsverzeichnis

Introduction: the value of internal communication 1. Communicating strategy and change 2. The manager's communicative role 3. The coworker's communicative role 4. The communication professional's role and assignment 5. Digital communication 6. Measuring communication 7. Summary and the way forward

Details
Fachbereich: Allgemeines
Medium: Buch
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9780367435387
ISBN-10: 0367435381
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Autor: Dahlman, Susanne
Heide, Mats
Hersteller: Routledge
Maße: 250 x 175 x 14 mm
Von/Mit: Susanne Dahlman (u. a.)
Erscheinungsdatum: 28.10.2020
Gewicht: 0,486 kg
Artikel-ID: 121242806
Über den Autor

Susanne Dahlman is CEO of Dahlman Kommunikation and has extensive experience working alongside leaders and communicators in improving internal communication. She supports change processes, develops communicative leadership and executes training programs for managers and management teams. Susanne also offers professional networks and forums for executive communication managers. She regularly conducts training and seminars on behalf of the Swedish Communication Association, a member network for professional communicators.

Mats Heide is Professor in Strategic Communication at Lund University. He is a globally recognized thought leader in strategic communication and has published over 120 publications, including 15 books and one major leading textbook on strategic communication.

Inhaltsverzeichnis

Introduction: the value of internal communication 1. Communicating strategy and change 2. The manager's communicative role 3. The coworker's communicative role 4. The communication professional's role and assignment 5. Digital communication 6. Measuring communication 7. Summary and the way forward

Details
Fachbereich: Allgemeines
Medium: Buch
Inhalt: Einband - fest (Hardcover)
ISBN-13: 9780367435387
ISBN-10: 0367435381
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Autor: Dahlman, Susanne
Heide, Mats
Hersteller: Routledge
Maße: 250 x 175 x 14 mm
Von/Mit: Susanne Dahlman (u. a.)
Erscheinungsdatum: 28.10.2020
Gewicht: 0,486 kg
Artikel-ID: 121242806
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