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Cover: 9780521705998 | Strength Through Joy | Consumerism and Mass Tourism in the Third Reich
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Strength Through Joy
Consumerism and Mass Tourism in the Third Reich
Taschenbuch von Shelley Baranowski
Sprache: Englisch

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Beschreibung
Based on extensive archival research, this is the first major book on the Nazi leisure and tourism agency, Strength Through Joy (KdF). The Third Reich aimed to unify Germans in preparation for war and the acquisition of 'living space'. Strength through Joy became the Nazi regime's most determined attempt to ease the tension between collective goals and individual desires, as well as between 'guns and butter'. Its factory beautification, organized sports, cultural events, and mass tourism, sought to raise the status of workers and integrate them in the nation, while keeping its costs low so that its clientele could afford its programs. Although the motivations of Strength through Joy's constituencies often diverged from the Nazi ideal of a united, politicized 'racial community', KdF's accommodation to consumer expectations made it the regime's most popular institution. KdF mitigated present sacrifices while presenting visions of a prosperous future once 'living space' was acquired.
Based on extensive archival research, this is the first major book on the Nazi leisure and tourism agency, Strength Through Joy (KdF). The Third Reich aimed to unify Germans in preparation for war and the acquisition of 'living space'. Strength through Joy became the Nazi regime's most determined attempt to ease the tension between collective goals and individual desires, as well as between 'guns and butter'. Its factory beautification, organized sports, cultural events, and mass tourism, sought to raise the status of workers and integrate them in the nation, while keeping its costs low so that its clientele could afford its programs. Although the motivations of Strength through Joy's constituencies often diverged from the Nazi ideal of a united, politicized 'racial community', KdF's accommodation to consumer expectations made it the regime's most popular institution. KdF mitigated present sacrifices while presenting visions of a prosperous future once 'living space' was acquired.
Über den Autor
Shelley Baranowski is Professor of History at the University of Akron. Her previous books include The Confessing Church: Conservative Elites and the Nazi State (1986) and The Sanctity of Rural Life: Nobility, Protestantism and Nazism in Weimar Prussia (1995). She has also co-edited Being Elsewhere: Tourism, Consumer Culture and Identity in Modern Europe and North America (2001), with Ellen Furlough.
Zusammenfassung
This is the first book on the giant Nazi leisure and tourism agency, Strength through Joy (KdF). KdF’s low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism became the primary means by which the Nazi regime mitigated the tension between the investment in rearmament and German consumers’ desire for a higher standard of living. Strength through Joy mitigated the sacrifices of the present while its programs presented visions of a prosperous future once ‘living space’ was acquired.
Inhaltsverzeichnis
Introduction; 1. Nazism, popular aspirations, and mass consumption on the road to power; 2. 'A volk strong in nerve': Strength through Joy's place in the Third Reich; 3. The beauty of labor: 'plant community' and coercion; 4. Mass tourism, the cohesive nation, and visions of empire; 5. Racial community and individual desires: tourism, the standard of living, and popular consent; 6. Memories of the past and promises for the future: Strength through Joy in wartime; 7. Epilogue: the end of 'German' consumption.
Details
Erscheinungsjahr: 2011
Fachbereich: Volkswirtschaft
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780521705998
ISBN-10: 0521705991
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Baranowski, Shelley
Hersteller: Cambridge University Press
Maße: 229 x 152 x 16 mm
Von/Mit: Shelley Baranowski
Erscheinungsdatum: 28.10.2011
Gewicht: 0,449 kg
Artikel-ID: 101227397
Über den Autor
Shelley Baranowski is Professor of History at the University of Akron. Her previous books include The Confessing Church: Conservative Elites and the Nazi State (1986) and The Sanctity of Rural Life: Nobility, Protestantism and Nazism in Weimar Prussia (1995). She has also co-edited Being Elsewhere: Tourism, Consumer Culture and Identity in Modern Europe and North America (2001), with Ellen Furlough.
Zusammenfassung
This is the first book on the giant Nazi leisure and tourism agency, Strength through Joy (KdF). KdF’s low cost cultural events, factory beautification programs, organized sports, and, especially, mass tourism became the primary means by which the Nazi regime mitigated the tension between the investment in rearmament and German consumers’ desire for a higher standard of living. Strength through Joy mitigated the sacrifices of the present while its programs presented visions of a prosperous future once ‘living space’ was acquired.
Inhaltsverzeichnis
Introduction; 1. Nazism, popular aspirations, and mass consumption on the road to power; 2. 'A volk strong in nerve': Strength through Joy's place in the Third Reich; 3. The beauty of labor: 'plant community' and coercion; 4. Mass tourism, the cohesive nation, and visions of empire; 5. Racial community and individual desires: tourism, the standard of living, and popular consent; 6. Memories of the past and promises for the future: Strength through Joy in wartime; 7. Epilogue: the end of 'German' consumption.
Details
Erscheinungsjahr: 2011
Fachbereich: Volkswirtschaft
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9780521705998
ISBN-10: 0521705991
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Baranowski, Shelley
Hersteller: Cambridge University Press
Maße: 229 x 152 x 16 mm
Von/Mit: Shelley Baranowski
Erscheinungsdatum: 28.10.2011
Gewicht: 0,449 kg
Artikel-ID: 101227397
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