WARREN RUSTAND is a husband, father, grandfather, entrepreneur, corporate leader, educator, speaker, and philanthropist. He received his undergraduate and graduate degrees from the University of Arizona, where he was an Academic All-American basketball player.

After a stint in public service under President Gerald Ford, Warren entered the private sector as an entrepreneur. He subsequently was CEO of six companies and chairman of many others. He has served on the boards of directors of some fifty-two for-profit and not-for-profit organizations.

Warren was global chair of the World Presidents' Organization and is the current dean of learning for the EO Global Leadership Academy, in addition to all Regional Leadership Academies. He is a well-known speaker on topics of leadership, personal development, strategy, scaling businesses, entrepreneurship, and family.

FOREWORD INTRODUCTION CHOICE AND DISCIPLINE LEAD TO GREATNESS THE THREE PRINCIPLES OF LEADERSHIP PRINCIPLE OF LEADERSHIP NUMBER ONE: CLARITY OF VISION PRINCIPLE OF LEADERSHIP NUMBER TWO: CERTAINTY OF INTENT PRINCIPLE OF LEADERSHIP NUMBER THREE: THE POWER OF VALUES FIVE PRINCIPLES OF PERSONAL GREATNESS THE FIRST PRINCIPLE OF PERSONAL GREATNESS: COMMITTING TO A HIGHER LEVEL OF PERSONAL DISCIPLINE THE SECOND PRINCIPLE OF PERSONAL GREATNESS: LIVING WITH PURPOSE-EVERY DAY THE THIRD PRINCIPLE OF PERSONAL GREATNESS: ACTING WITH INTENT THE FOURTH PRINCIPLE OF PERSONAL GREATNESS: MAKING CONSCIOUS CHOICES THE FIFTH PRINCIPLE OF PERSONAL GREATNESS: ENGAGING IN A CAUSE GREATER THAN SELF RISE TO THE CHALLENGE ABOUT THE AUTHOR ACKNOWLEDGMENTS