In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, accomplished sales leader and trainer Julie Thomas delivers a fresh and engaging perspective on how salespeople can adopt a customer-centric approach when selling to contemporary buyers. In the book, you'll discover a process that turns you into the trusted business advisor that buyers crave in unpredictable business environments. It's an actionable guide to better business conversations--the kind that build trust, forge human-to-human connections, and enable sellers to compete on value instead of price.

The author explains the concept of value in modern sales, helping you to create winnable opportunities that result in premium pricing. You'll learn to make it easy for buyers to buy, sell to the C-suite, negotiate on value, close more business, expand your footprint, generate renewal sales year after year, and uncover additional buyer needs that will unlock new opportunities for more sales. The Power of Value Selling explains why how you sell is just as important as what you sell. You'll discover how to build credibility and rapport with your buyers, how to earn valuable time on their calendars, how to uncover business problems worth solving, and strategies to eliminate chances for buyers to delay or defer decisions. The Power of Value Selling is a comprehensive guide to a simple and powerful framework that accelerates sales, regardless of your product, service, or industry. It's an essential resource for both sales veterans and early-career sellers who want to keep things simple while driving real results in intensely competitive and challenging markets.

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