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In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.
Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You'll learn things like:
* How to make smart and innovative pricing a core component of your next product offering
* How to distinguish between every new, future-oriented monetization approach
* Which factors to consider when you're choosing on a new pricing model for your most popular products
An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.
In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.
Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You'll learn things like:
* How to make smart and innovative pricing a core component of your next product offering
* How to distinguish between every new, future-oriented monetization approach
* Which factors to consider when you're choosing on a new pricing model for your most popular products
An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.
DANILO ZATTA, PHD, MBA, is a world-renowned pricing expert and management advisor, with over 25 years' experience leading pricing, sales, revenue growth, and business transformation projects for blue chip corporations, SMEs and investors in Europe, North America, and around the world. He intervenes as key note speaker at leading universities and corporate events and also coaches C-levels on topline excellence. Dan received his doctorate in Revenue Management and Pricing at TUM Munich in Germany and holds an MBA from INSEAD in Singapore and France. His studies in Economics were completed at the UCD in Ireland and Luiss in Italy.
Preface xi
Acknowledgments xiii
Part I The Pricing Model Revolution 1
Chapter 1 Monetization as a priority 3
Part II New Approaches to Monetization 15
Chapter 2 Pay-per-use/per-wash/per-mile/... 17
Chapter 3 Subscription pricing 39
Chapter 4 Outcome-based pricing 57
Chapter 5 Psychological pricing 77
Chapter 6 Dynamic pricing 97
Chapter 7 Artificial-intelligence based pricing 119
Chapter 8 Freemium 133
Chapter 9 Sympathetic pricing 149
Chapter 10 Participative pricing 163
Chapter 11 Neuropricing 181
Part III How to Win 197
Chapter 12 Success with new pricing models 199
Notes 211
About the Author 225
Index 227
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Preface xiAcknowledgments xiiiPart I The Pricing Model Revolution 1Chapter 1 Monetization as a priority 3Part II New Approaches to Monetization 15Chapter 2 Pay-per-use/per-wash/per-mile/... 17Chapter 3 Subscription pricing 39Chapter 4 Outcome-based prici |
| ISBN-13: | 9781119900573 |
| ISBN-10: | 1119900573 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Zatta, Danilo |
| Hersteller: | John Wiley & Sons Inc |
| Maße: | 234 x 156 x 21 mm |
| Von/Mit: | Danilo Zatta |
| Erscheinungsdatum: | 26.05.2022 |
| Gewicht: | 0,504 kg |
DANILO ZATTA, PHD, MBA, is a world-renowned pricing expert and management advisor, with over 25 years' experience leading pricing, sales, revenue growth, and business transformation projects for blue chip corporations, SMEs and investors in Europe, North America, and around the world. He intervenes as key note speaker at leading universities and corporate events and also coaches C-levels on topline excellence. Dan received his doctorate in Revenue Management and Pricing at TUM Munich in Germany and holds an MBA from INSEAD in Singapore and France. His studies in Economics were completed at the UCD in Ireland and Luiss in Italy.
Preface xi
Acknowledgments xiii
Part I The Pricing Model Revolution 1
Chapter 1 Monetization as a priority 3
Part II New Approaches to Monetization 15
Chapter 2 Pay-per-use/per-wash/per-mile/... 17
Chapter 3 Subscription pricing 39
Chapter 4 Outcome-based pricing 57
Chapter 5 Psychological pricing 77
Chapter 6 Dynamic pricing 97
Chapter 7 Artificial-intelligence based pricing 119
Chapter 8 Freemium 133
Chapter 9 Sympathetic pricing 149
Chapter 10 Participative pricing 163
Chapter 11 Neuropricing 181
Part III How to Win 197
Chapter 12 Success with new pricing models 199
Notes 211
About the Author 225
Index 227
| Erscheinungsjahr: | 2022 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Preface xiAcknowledgments xiiiPart I The Pricing Model Revolution 1Chapter 1 Monetization as a priority 3Part II New Approaches to Monetization 15Chapter 2 Pay-per-use/per-wash/per-mile/... 17Chapter 3 Subscription pricing 39Chapter 4 Outcome-based prici |
| ISBN-13: | 9781119900573 |
| ISBN-10: | 1119900573 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Zatta, Danilo |
| Hersteller: | John Wiley & Sons Inc |
| Maße: | 234 x 156 x 21 mm |
| Von/Mit: | Danilo Zatta |
| Erscheinungsdatum: | 26.05.2022 |
| Gewicht: | 0,504 kg |
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