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Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats-money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.
Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats-money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.
Dreaming for Success
Chapter 1 The Rules of the Game
Chapter 2 Your Restaurant Concept
Chapter 3 Your Target Market
Chapter 4 Location, Location, Location
Chapter 5 Dollars and Sense
Developing the Details
Chapter 6 Constructing the Menu
Chapter 7 Fashioning Design & Ambience
Chapter 8 Setting the Table
Chapter 9 Raising the Bar
Chapter 10 Designing the Kitchen
Chapter 11 Staffing
Getting Down to Business
Chapter 12 Getting the Money to Make It a Reality
Chapter 13 Setting Up Your Business
Chapter 14 Taking It to the Streets
Chapter 15 Opening Day and Beyond
Index
| Erscheinungsjahr: | 2014 |
|---|---|
| Produktart: | Berufsschulbücher |
| Rubrik: | Schule & Lernen |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781607745587 |
| ISBN-10: | 1607745585 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Fields, Roger |
| Hersteller: | Random House USA Inc |
| Maße: | 233 x 154 x 25 mm |
| Von/Mit: | Roger Fields |
| Erscheinungsdatum: | 15.07.2014 |
| Gewicht: | 0,408 kg |
Dreaming for Success
Chapter 1 The Rules of the Game
Chapter 2 Your Restaurant Concept
Chapter 3 Your Target Market
Chapter 4 Location, Location, Location
Chapter 5 Dollars and Sense
Developing the Details
Chapter 6 Constructing the Menu
Chapter 7 Fashioning Design & Ambience
Chapter 8 Setting the Table
Chapter 9 Raising the Bar
Chapter 10 Designing the Kitchen
Chapter 11 Staffing
Getting Down to Business
Chapter 12 Getting the Money to Make It a Reality
Chapter 13 Setting Up Your Business
Chapter 14 Taking It to the Streets
Chapter 15 Opening Day and Beyond
Index
| Erscheinungsjahr: | 2014 |
|---|---|
| Produktart: | Berufsschulbücher |
| Rubrik: | Schule & Lernen |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781607745587 |
| ISBN-10: | 1607745585 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Fields, Roger |
| Hersteller: | Random House USA Inc |
| Maße: | 233 x 154 x 25 mm |
| Von/Mit: | Roger Fields |
| Erscheinungsdatum: | 15.07.2014 |
| Gewicht: | 0,408 kg |
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